As a society, we use our iPhones a lot. Maybe even too much. Our society is addicted to the massive amount of data that is immediately accessible at our fingertips. It doesn’t even matter if the data is relevant to us or is necessary within our context. We just like data and we enjoy feeling that we know something now that we didn't before. Instagram is a perfect example of this "data overload." It's a massive amount of data that is organized simply and beautifully and incredibly easy to consume. Who wouldn't want that?
The entire idea of “Followers” is based on the premise that you want to follow someone because of the data they present. They may share the same interests as you such as coffee, cycling, or pets; or, they may live in the same city as you and have monthly meet-ups. It’s a community of people who consume data, follow each other, and share interests.
People that were completely inaccessible before because of their fame, wealth, or social status, are now sharing their most treasured and exciting moments with millions of users simultaneously. At the same time, a picture that I post could potentially gain more likes and activity than someone else who is well-known. This is because the same data is equally accessible to everyone. The hierarchic structure that used to build walls between societies, is now broken down because of the society of information.
Finally, the idea of the "Faustian Bargain:"
Technology giveth and technology taketh away, and not always in equal measure
can be entirely true within the context of Instagram. Instagram has given us the incredible ability to instantly view thousands of photos, but it has created a distraction that can entirely remove a person from a social situation. It has created the ability to be informed about what is happening on the virtual community, but it can destroy the ability for anything to be private, or for communication to happen in the ever-present, physical community. The best way to ensure that technology does not "taketh away" in this context is for our society to apply discipline regarding their use and interaction with the App, especially in real, physical community. We will then be able to create connections to a virtual community without destroying connections in our real, physical communities.



